Est. for people who decide alone
Everyone you ask
agrees with you.
That is the problem.
Boardroom seats five advisors with genuinely different interests around the decision on your desk, makes them disagree in front of you, and hands you the minutes.
Minutes — session 14
“Our largest customer wants an exclusive feature. It is 40% of revenue.”
The Operator — ran a 200-person org
Build it and you have hired a second product team you cannot see on the payroll. Every roadmap for two years bends around one logo.
The CFO — thinks in runway
Forty per cent is not a customer, it is a shareholder without the paperwork. Refuse and model the quarter where they leave — if that quarter kills you, this was never a decision.
The Contrarian — paid to disagree
Everyone here is asking whether to build it. Ask instead why your other customers are so small that one of them is forty per cent.
The Operator — replying
That is fair, and it is a twelve-month problem. The answer to this one is due Friday.
Resolution — Position: build it behind a contract that funds the team and expires. Open question: concentration risk — bring it back next month.
The room you do not have
A real board meets monthly. Your decisions do not.
$3–8k
What one session with an experienced advisor costs, when they have room for you at all.
1×/month
How often a real board sits. The decision on your desk is due Friday.
23:40
When you actually want to think it through — and the only person available is a friend who wants you to feel better.
So the decision gets made the way it always gets made: alone, at night, arguing with yourself — which is an argument you have never once lost.
The table
Five seats, chosen because they disagree.
The Operator
Has shipped and has scars. Asks what it costs to maintain, not what it costs to build.
The CFO
Turns every option into a number and a date. Unmoved by vision.
The Contrarian
Attacks the premise of the question. Exists so the room cannot agree too early.
The Customer
Has never read your strategy deck and does not care about it. Asks what changes for them.
The Chair
Keeps time, forces a position, and writes the minutes. Will not let the meeting end in “it depends”.
Your seat. You brief the room, interrupt, and decide. The board does not decide anything — it makes sure the decision has been argued with before you make it.
How a session runs
01
Brief the room
Two paragraphs and whatever you have — the numbers, the email, the deck. The board keeps this context between meetings, so the next session does not start from nothing.
02
Let them argue
Each advisor answers from their own interest and then reacts to the others. You interrupt, push back, ask one of them to defend a position. It is a meeting, not five parallel chats.
03
Take the minutes
It ends with a stated position, the strongest objection to it, and what would have to be true for the room to change its mind. That last part is what makes it useful in six weeks.
Membership
Less than an hour of the advice it stands in for.
Guest
$0 /mo
Bring one decision and see whether the room earns its keep.
- — 2 sessions/month
- — Three seats
- — No memory between sessions
Member
$29 /mo
A standing board you take real decisions to.
- — Unlimited sessions
- — All five seats
- — Board memory
- — Minutes archive
Chair
$79 /mo
You want the board built around your business, not a template.
- — Everything in Member
- — Custom advisors
- — Documents & data in context
- — Standing agenda
Prices at launch. Founding members keep their rate for as long as they stay.
Questions
Is this just ChatGPT with a system prompt? +
The mechanism is language models, yes. The difference is that one assistant optimises for agreeing with you, and this room is built so that it cannot: the seats have conflicting interests, they see each other’s answers, and the Chair will not let the session close without a stated position and a stated objection.
Is it advice I can act on? +
It is a rehearsal, not counsel. Boardroom does not give legal, financial, medical or tax advice, and it does not know things about your market that are not in the brief. What it reliably gives you is the objection you had not thought of, before it arrives from someone with money at stake.
Why not ask real advisors? +
Do, when you can. A real board costs equity or four figures a session and meets monthly. Most decisions do not wait for the monthly meeting, and the friends you would otherwise ask at 23:00 have a strong bias towards telling you that you are right.
Can I choose who sits at the table? +
On Chair you write the seats yourself — the perspective, the temperament, what they refuse to accept. The five defaults are there because they disagree with each other reliably, which is harder to design than it sounds.
Is what I bring to a session private? +
Sessions are private to your account, are not shared, and are not used to train models. You can delete a session and its context at any time.
EARLY ACCESS
Sit at the table first.
We seat members in small cohorts. Tell us the decision on your desk and you go in the next one.
The two questions below are not a formality. Everyone who fills them in gets a personal reply from me within a day.